Feasibility & Sensitivity Analysis
可行性與敏感性分析
- Feasibility assessment and market analysis (market position)
- Project development SWOT analysis
- Market sites situation and future development estimated trend
- The regional market target demographic study
- Investment estimate and financial feasibility analysis
- 可行性評估與市場研究(市場定位)
- 專案開發的SWOT分析
- 立地市場現況與未來發展發展趨勢預測
- 區域市場目標客層研究
- 投資估算&財務可行性分析
Planning & Positioning
目標市場定位&產品定位建議
- Hotel functional localization(plan/scale/dimension suggestion
- Commercial project planning
- Market policy suggestion (Company establish market policy instruction)
- Product position unit summary
- 旅館整體功能定位(規劃/規模/規格建議)
- 營業專案規劃建議
- 市場政策建議(公司既定市場政策指示)
- 產品定位單元總結
Integrated & Management
規劃執行建議&協同設計
- Architect and interior designer’s cooperation
- Architect/interior designer/contractor negotiation
- Regional specialties integrate
- Participating design discussion
- Engineering system suggestion
- Other engineering suggestion
- 建築師及設計師之選擇與合作
- 建築師/室內設計師/一般承包商協調
- 周邊區域特色整合建議
- 參與設計圖面討論建議
- 工程系統設備建議
- 其他工程設備建議
Sales & Marketing
籌備&經營管理
- Set up offices
- Hotel management system plan
- Formulate each department working program
- Financial analysis
- Operation income and income statement assessment (20 years)
- Visual aesthetics/ CIS system design (commission design)
- Overall landscape design/ Exterior and interior image system
- Hotel trial operation
- Grand opening plan and public relation activities and co-ordinate the implementation
- Hotel management and Implementation
- Industry integration and cross industry partnership policy
- Brand reputation establish
- Operational goals and performance policy
- Hotel financial system establishment
- 設立籌備處
- 旅館管理系統之規劃
- 制訂各部門作業程序
- 財務分析
- 營運收入與損益評估(20年)
- 視覺美學/CIS系統設計(委託設計)
- 整體景觀設計/外觀及館內形象系統
- 旅館試營運
- 開幕計畫與公關活動及統籌執行
- 旅館日常管理與執行
- 相關同業整合與異業結盟政策
- 品牌知名度建立
- 營運目標與績效管理
- 旅館財務制度建立